With the opening ceremony of the 2012 London Olympic Games a matter of hours away, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) have sent an iron fist crashing down on unlikely criminals amongst the British Public for their infringement of their trade mark rights.
With sponsorship a huge source of revenue and ultimately dictating the success of the Games, it is perhaps understandable that logos and related words are heavily protected beyond the usual trade mark laws and statutory instruments.
Whilst businesses are being wrapped up in the euphoria and British enthusiasm of it all, the recent news stories involving Olympic sausages and dolls suggest that care should be taken when flirting with the tough rules.
For a quick reference, we have set out below some of the words and logos that are protected in some way by the organisation:-
- Citius, Altius, Fortius (the Olympic motto)
- Spirit in Motion (the Paralympic motto)
- the Olympic five rings symbol
- the Paralympic logo
- “Two Thousand and Twelve”
- “Twenty Twelve”
- “gold”, “silver”, “bronze”
It is important to remember that this is not an exhaustive list, as well as the fact that any translations or, words which are likely to create an association with them are also covered.
If found to be in breach of these rules, you could be liable for damages, the sum of any profit you have made because of that infringement, or have your goods seized and destroyed.
Please feel free to contact any of the IP Team if the information in the post above - or indeed elsewhere throughout the blog - raises any questions and a member of the Team would be more than happy to have a chat with you.
0131 226 8207