What is ‘Equity - A Resource For Startups?’
It's a free ebook that you can download via the link above for a start.
As a startup, you always need cash to grow. It might be spent on salaries, office costs, marketing bills, professional services, travel expenses or any of the many other minor costs that crop up during the early days - but it’s certain that you’ll need funds to meet your aspirations to build a business of scale.
And whilst some sources may be easier to secure than others, the three obvious places to find that cash are well-recognised: investment (equity finance), loans (debt finance) or profit (organic growth).
But what about the alternatives for a startup that has few assets other than an abundance of potential? For example: how about meeting costs by bartering with suppliers to accept a share in your future success - i.e. a share in your company itself?
Whilst there is a certain amount of information available in the public domain about the risks and opportunities for a startup in using equity for a variety of purposes, it's clear that the information doesn't appear in a single guide which is both accessible and comprehensive. So when I was approached by Ian Stevenson of Salient Point a number of months ago to discuss pulling the information together, with the assistance of accountants Chiene + Tait, it was clear to me that by doing so, we had the opportunity to create something of real value to startups within the UK who might be struggling to locate useful information.
So I’m happy to announce that you can now download ‘Equity - A Resource for Startups’ here by clicking on the attachment below (it's just above the social sharing buttons). The eBook provides a summary of the different ways of sharing success, the key tax and legal issues with equity and options, and the practicalities of making it happen. It includes a set of example scenarios with a list of their key features, advantages and disadvantages.
It’s completely free - no strings attached. The only thing that I ask is that if you do download the document and find it useful in any way, please let other people know by linking to the page and sharing the knowledge freely. If the demand's there for us to revisit the document in the future to make it even more useful, we will.
The startup world is small and we’re all looking to move in the same direction so hopefully this is one small contribution towards achieving the position that we all want - where founders have access to the best possible information before making potentially significant decisions about the future of their businesses.
We launched 'Equity - A Resource For Startups' officially last week at Tech Law For Startups and the appetite for the information certainly seems to be there at this stage. Hopefully you’ll find the guide useful. If so, or you have any comments on the content - or suggestions for further information that you think would be useful for the startup community in the future - let me know via Twitter or in the comments below. I’m keen to hear your thoughts.
DOWNLOAD THE EBOOK FREE!
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