I had an interesting meeting the other day with Sonny Charles who is the founder of www.tipplebox.co.uk. Over the past year he has built up an interesting business with a good brand and an expanding customer base and he has already received approaches for investment and even acquisition.
He is ambitious to grow his business and has a clear plan for doing so.
There are however countless people building “web shacks” which will simply fall down of their own accord and Sonny came up with the interesting tag line “Grow big or go home”. Everyone who is sitting behind a screen trying to create a new “e-business” of one kind or another should think really carefully about what they are trying to achieve.
Lots of people are capable of coming up with good ideas and creating nice looking websites. However, a website is no more than a marketplace for doing business. Its success will depend ultimately on how good it is at delivering products or services which lots of people want to use on a repeat basis, generating advertising revenue, transaction fees or other revenue streams and not on how nice it looks.
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