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Instagram's instant action

Posted on Dec 19, 2012 by Andy Harris  | 0 Comments

Well that didn’t take long! Hats off to Instagram for their rapid response to the rather negative reaction to yesterday’s announcement of their new user terms.  As mentioned in this blog, critics rounded on Instagram for what they saw as a none too subtle attempt to exploit user content for free. 

Within 24 hours of this announcementInstagram have released a statementconfirming that it is not their intention to ‘sell’ photos for advertising purposes and reiterating that photos which users opt to restrict to a private groups will remain private.  This second point was rather overlooked by most critics yesterday.

A revised policy will be produced shortly. However judging from the press release the real issue may not actually be the extent of the copyright licence which Instagram want from their users, but the rights they get to users’ data.  Instagram say they don’t want to use your photos to licence to advertisers. However they do want to become a ‘self-sustaining business’ and are very interested in  the relationship between users (and in particular users’ data) and businesses.

So the battle may move away from the complexities of copyright licensing and into the equally tricky waters of privacy and data protection. We shall see.

Andy Harris

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