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When you are looking at entering the US market or expanding your business’ reach in the US, there are many questions to consider; it’s a vast market. In order to understand if US expansion is right for your business, you need to:

Validate the opportunity – is the US the right market to establish and grow your presence?

When you are looking at entering the US market or expanding your business’ reach in the US, there are many questions to consider; it’s a vast market. Initial factors to consider in determining whether setting up a US business include:

  • Liability protection, tax and market profile.
  • Level of dealings in the US, current and projected.
  • Target market or customer base in the US.
  • The business’ need for “boots on the ground” in the US. See Building a US Sales Team
  • Need for marketing, supply chain and other support services in the US.
  • Plans for investment from the US.

    Identify the market

    Determine which market represents the best strategic opportunity – the US is not a single homogenous market; break it down such as by region, state or market sector.

    Think like a local

    Become familiar with local laws, taxation and cultural differences, to minimize significant long-term overhead and regulatory burden

    Become a local 

    Create a local legal entity for your business – this can send a positive message to customers and suppliers that you are serious about being part of the local business community. Whether a frequent business visitor to the US or in order to transfer staff to the US, developing a US immigration strategy is key.

    More Information - Contact our US Business Lawyers in Edinburgh, Scotland

    For more information, contact Tracey Ginn at 0131 226 8232 or tracey.ginn@mbmcommercial.co.uk


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